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About P4: Meet Sandra Price

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Sandra Price
"The Fixer"

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Founder, Senior Consultant

At P4 Hospitality Group, our mission is built not just on systems and strategy, but on the joy of delivering meaningful experiences.

 

My story began in a family-owned restaurant in the 60s, where service wasn’t just a standard—it was a way of life. That’s where I first saw the magic of blending scale, systems, and heart. I learned that excellence in execution and hospitality only happens when it’s paired with connection—when both team members and guests feel seen, heard, and valued.

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That early experience shaped the vision for P4 Hospitality Group: a consultancy rooted in real-world hospitality, powered by strategic systems and forward thinking.

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With a formal education in business and finance, a Green Belt in Financial Services, and a Master Black Belt in Lean and Six Sigma, I’ve spent my career helping businesses transform operations, inspire teams, and exceed guest expectations through a robust framework of performance and purpose.

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Here’s to redefining what service and hospitality can be—together.

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