Meet Sandra Price

Founder, Principal
At P4 Hospitality Group, we believe exceptional hospitality happens when strong systems and genuine human connection work together.
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My journey began in a family-owned restaurant in the 1960s, where hospitality was a way of life—not a buzzword. That early experience grew into multiple locations and shaped my understanding that scalable excellence comes from aligning disciplined operations with people who feel valued and empowered.
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Today, P4 Hospitality Group partners with independent restaurant and boutique hotel operators who want clarity, consistency, and confident growth.
With a background in business and finance and advanced Lean Six Sigma credentials, I help leaders strengthen operations, elevate teams, and deliver memorable guest experiences—without sacrificing culture.
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We help hospitality businesses run better, lead stronger, and perform with purpose.