About P4: Meet Sandra Price

Sandra Price
"The Fixer"
Founder, Senior Consultant
At P4 Hospitality Group, our mission is built not just on systems and strategy, but on the joy of delivering meaningful experiences.
My story began in a family-owned restaurant in the 60s, where service wasn’t just a standard—it was a way of life. That’s where I first saw the magic of blending scale, systems, and heart. I learned that excellence in execution and hospitality only happens when it’s paired with connection—when both team members and guests feel seen, heard, and valued.
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That early experience shaped the vision for P4 Hospitality Group: a consultancy rooted in real-world hospitality, powered by strategic systems and forward thinking.
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With a formal education in business and finance, a Green Belt in Financial Services, and a Master Black Belt in Lean and Six Sigma, I’ve spent my career helping businesses transform operations, inspire teams, and exceed guest expectations through a robust framework of performance and purpose.
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Here’s to redefining what service and hospitality can be—together.
